Jim MacIntyre CEO Visual Sciences

Visual Sciences' CEO Jim MacIntyre launched his first software venture at age 17, which is not so long ago when you consider he just recently turned 40. An entrepreneur by nature, MacIntyre picked up a whole different set of business skills in his twenties working for the international holding company run by the Cisneros family. He learned CEO and director skills running various Latin American firms and later built early networks for the U.N. and Department of Energy. He went on to launch a pair of Internet service providers, which led him to the personalization craze of the 1990s and to targeted direct marketing, where he came to love the analytics side of the business. It all culminated with the founding of Visual Sciences, its February 2006 merger with WebSideStory and a fast-growing footprint, as MacIntyre recently explained to DM Review Editorial Director Jim Ericson.

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