New York - October 5, 2010 - The total market for customer and product hubs plus implementation services will reach $2 billion by 2012, according to research from the MDM Institute. The findings were made public at the MDM Summit conference sponsored by Information Management.

MDM Institute Chief Research Officer Aaron Zornes identified key MDM drivers in 2011 as provisioning “substantive amounts of master data governance;” partnering with faithful service providers; and betting on a most-proven or likely favorite MDM solution.

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