While there is still a tremendous amount of activity in the master data management space, the market has now matured and spending on MDM projects has declined from an earlier high of $18B to new levels around $12B.

That in itself doesn’t worry Aaron Zornes, chief research officer at the MDM Institute, but many of the products being produced to handle MDM projects still leave much to be desired and force customers to select multiple products to handle all their needs around master data management and data governance.

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