January 24, 2011 – Adopting master data management in an organization is only half the battle. The rest comes from clarifying misconceptions and definitions of your MDM venture, according to a new report from Gartner.

The analyst business outlined a list of consistent myths and problems surrounding MDM implementation in its new report, “The 10 Myths and Realities of Master Data Management.” Underlying the list of myths is the lack of clarity with MDM adoption across an enterprise, said Andrew White, Gartner research vice president.

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