Farnham, UK and Tel Aviv, Israel, August 1, 2000 – Maximal Innovative Intelligence Ltd., a leading provider of business intelligence solutions, announced that it has opened its first European office, in Farnham, UK. The new office provides sales support for the UK and Scandinavian marketplaces.

The new office is headed by Managing Director, Peter Ambrose, who has more than 12 years’ international experience in sales management with leading software suppliers including Liant Software and Summit Software. “The business intelligence markets in both the UK and Scandinavia are sophisticated, with strong penetration by Microsoft’s SQL Server OLAP platform, on which Maximal’s solutions are based,” said Ambrose. “The new office will enable us to rapidly expand our customer base in these regions.”

Maximal has already achieved impressive gains in the UK market, with several companies already signed on as partners, and initial customer sales well underway. OS Integration, a leading UK consulting organization, has already integrated Maximal’s business intelligence solution, Max, into its retail fraud detection solution.

For more information, please visit www.maxsw.com

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