Growth in the deployment of wireless messaging applications among large enterprises will accelerate in Western Europe through 2006 as key technology dynamics mature, according to “Wireless Enterprise Messaging in Western Europe: A Quantitative and Qualitative Study,” a recent report by Aberdeen Group. At the same time, smaller enterprises will require wireless data carriers to better market the business and technological benefits of mobile corporate messaging, a function which is not expected to surface until 2004.
"Ultimately, our research reveals that the growth of corporate mobile data market throughout Western Europe will be driven by the intersection of four critical, converging elements," says Dana Tardelli, research analyst at Aberdeen Group and author of the report. "We believe that these elements specifically the developments in data-enabled mobile devices, prioritization of enterprise wireless data initiatives, wireless operator infrastructure and the establishment of a wireless data integration channel have simultaneously reached a level of confidence that enterprise inhibitors have been lowered and adoption is inevitable."
The report examines both the supply and demand components of the mobile messaging marketplace. On the supply side, Aberdeen analyzed the mobile device market and the developments in the wireless carrier market. On the demand side, Aberdeen established a foundation in population-based research, which included penetration rates, number of mobile professionals, and users by industry sector and enterprise size. These demand demographics, combined with the supply of accommodating technology, are the basis for the report findings. The report identifies several high-level, quick reference estimations and predictions for the Western European white- collar mobile workforce, including (note: all figures in U.S. currency):
- There will be 37.5 million Western European white-collar mobile professionals by 2006.
- Mobile corporate e-mail usage is sized at 11.7 million users in 2006, while newly deployed users will hold at roughly 2 million per year from 2004 to 2006.
- The PDA market is expected to level off at 2.8 million units and $700 million in 2006.
- Windows CE- based operating systems are expected to serve 55 percent of the smart phone OS market, followed by Symbian OS at 40 percent in 2006.
- Smartphones (64 percent) will be the most common device type used by professionals adopting mobile corporate e-mail in 2006.
For more information about "Wireless Enterprise Messaging in Western Europe: A Quantitative and Qualitative Study," visit www.aberdeen.com.
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