Earlier this year business consulting and outsourcing provider Infosys and communications services provider WPP launched a comprehensive cloud-based digital marketing platform called BrandEdge. It’s meant to serve the transforming scope and needs of chief marketing officers in the age of big data, social media and mobility. As analyst reports increasingly see influence and technology spending shift to the hands of CMOs, Jim Ericson and Samson David, VP and Global Head, Infosys Business Platforms discussed how the tool and service market is aligning to the demands the digital age has created for cross platform marketers – and the future it implies for IT.
We’ve seen evidence to suggest that that the CMO is gaining IT budget influence and a larger role due to the revenue implications of online marketing amid the uptake of consumer technology and digital communication.
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