Most industries have been disrupted, or are in the process of being disrupted, by accelerating changes in their markets. Shifting consumer behaviors, enabled in part by digital technologies and the Internet of Things, are the prime movers of the headwinds many companies now face. Enormous amounts of new data are being generated and coming online every day, that presents the opportunity to do something differently and move the needle on business performance.
Another force of change, however, are the companies leading the way in Big Data. These companies are illustrating how analytics and new insights can not only differentiate you from the competition, but in some cases crush the competition. For everyone else, this march of progress is creating urgency to act quickly.
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