According to Gartner, master data management is “a discipline in which the business and the IT organization work together to ensure the uniformity, accuracy, semantic persistence, stewardship and accountability of the enterprise’s official, shared master data.” Specific to product data, Ventana Research defines product information management as “the practice of using information and technology to effectively support people- and product-related processes across the enterprise supply chain throughout the life of a company’s products.” Uniting these two concepts, we have an enterprise information management solution that enables centralization of product information from the various systems, creating a single view of that information which can be leveraged across all business units, lines of businesses and functional areas.
Master data management for product data, also referred to as a product data hub or a PIM solution, can be a valuable component of an overall solution in addressing unique device identifier compliance — especially when teamed with similarly focused data governance and data quality management programs. Having a centralized place to govern device information ensures that your organization can properly manage and rapidly respond to changes to that data. Much like the FDA’s Global Unique Device Identification Database, or GUDID, serves as a master data hub for information on approved medical devices, an individual device manufacturer’s product data hub enables the organization to unify and manage all of its medical device information.
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