Product information management is all about contect, says Silver Creek President and CEO Barbara Mowry.

By nature, many CEOs don’t speak for the products their companies produce and prefer to steer a purely financial course. Barbara Mowry, President and CEO of Silver Creek Systems, outwardly fits this role, with entrepreneurial and previous officer credentials at two Fortune 500 companies and current board seats at a NASDAQ corporation and the Universities of Minnesota and Colorado. Lately, she’s joined the Board of Governors at the 10th District Federal Reserve Board in Denver. An unlikely interview, thought DM Review Editorial Director Jim Ericson, until he stumbled across Mowry’s earlier Chairman/CEO role at Requisite Technologies, one of a few companies that wrestled with elements of product information management (PIM) long before most of us heard of it.

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