Master data about customer, products employees, suppliers and other information assets is pervasive and fundamental to business success. Historically, master data has moved into the foreground through the needs of back-end systems such as data warehouses. However, all transactions and dimensions of information architecture - front-end, middle and back - invoke and make use of master data whether operational or analytic.

Thus, the reasons that master data management (MDM) has percolated up as a corporate priority and an increasingly important trend include:

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