The marriage of master data management and data governance was probably not what singer/songwriter Jack Johnson had in mind when he composed “Better Together.” But MDM and data governance are indeed a power couple whose union is equal to more than the sum of its parts.

As data sources and volumes continue to mushroom, so does the mandate to understand and implement strategic practices to extract the full value of the data, not just manage it. Making business data consistent and accessible across the enterprise is a critical first step in taming and putting big data to use. 

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