The emergence of master data management as a key strategic priority for the world's largest companies was the primary theme at the fifth annual Kalido User Group meeting held this week with customers and partners. A survey of the event attendees found that almost two-thirds of Kalido customers see tackling master data management (MDM) as a top three priority for their organizations in the year ahead. Despite this, 90 percent of respondents felt that the IT industry as a whole has neglected the issue of MDM.  The results are a barometer of prevalent IT thinking in large organizations given that Kalido's customers, such as BP, Philips, and Unilever, are drawn from some of the world's highest revenue-earning companies.

"Master data" is business reference information such as customers, brands, suppliers, financial indicators - subject areas which are analyzed to gauge enterprise-wide performance, such as global sales by individual customers or total spend with a single supplier across all territories. One hundred per cent of respondents see the management of master data ranging from important to absolutely vital for effective enterprise information strategies.

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