Campaign management software is dead. The interesting question is: What will replace it?
However, first let's examine the corpse. Over the past twelve months, at least seven vendors of campaign management software have lost their independence, including one-time industry leaders Xchange Applications, Protagona and NuEdge Systems. This leaves tiny Decision Software, Inc. (TopDog) as the sole remaining pure campaign management vendor. Other remaining independents include Unica, E.piphany, Aprimo and AIMS Software, but each of these has other product lines in addition to campaign management. The lesson is clear: There isn't enough demand to sustain a business that only sells campaign management software.
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