Sometimes a state-of-the-art marketing infrastructure is like that huge banana split we would always order but never finish when we were small children. The lesson about our eyes (vision) being too big for our stomach (organization capabilities) is one that we learn early in life, but we sometimes need help remembering it in each new situation. How can you tell when your marketing infrastructure vision is too big for your organization to handle alone?

There are three primary considerations when making a determination about your organization's ability to create the envisioned marketing infrastructure on its own. They are:

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