Over the last six months, we have focused on defining your direct marketing application technologies needs. More specifically, we have focused on some of the primary applications that have the potential to make your organization's direct marketing planning and execution processes more effective - MRM, real-time marketing and campaign management tools.

In the next several months, we would like to take half a step back and focus on a core investment that enables much of direct marketing's success, the relational database. Specifically, we will be discussing:

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access