Over the last six months, we have focused on defining your direct marketing application technologies needs. More specifically, we have focused on some of the primary applications that have the potential to make your organization's direct marketing planning and execution processes more effective - MRM, real-time marketing and campaign management tools.
In the next several months, we would like to take half a step back and focus on a core investment that enables much of direct marketing's success, the relational database. Specifically, we will be discussing:
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