Noetix Corp., a software provider that automatically generates business intelligence (BI) content from enterprise applications, announced results from a market survey conducted to determine return on investment (ROI) for BI implementations. The results reveal that IT professionals consider the intangible benefits of BI solutions to be of more value than any tangible benefits, and, therefore, find it very difficult to measure the ROI of these applications.
The Web-based market survey was conducted by Unisphere Research on behalf of Noetix in order to better understand the role of ROI analysis in IT generally and the key metrics for measuring ROI for BI specifically.
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