MapInfo announced Envinsa, a location platform that allows business and government organizations worldwide to harness the power of location across the enterprise. For the first time, organizations can rely on a single, high-performance location platform to gain better insights into their data and drive better business decisions.

Organizations already use location technology to plan logistics, fine-tune marketing programs, support tourism, offer shopping information, analyze sales and service routing, track E911 callers, support emergency personnel and more. Frequently, however, these capabilities rely on fragmented, limited GIS systems operated by specialists. The Envinsa location platform has been designed to centrally link an organization's location data to applications throughout its information system, giving every user instant access to enterprise-wide, location technology while eliminating the cost of managing diverse systems.

Evolved from MapInfo's proven miAware architecture, Envinsa scales to support large enterprises with thousands or even millions of simultaneous users and integrates with existing IT systems. Envinsa is standards-based technology that can be deployed on high-performance, centralized servers, which can be internally managed by the customer's IT group to allow for value and cost to be shared amongst multiple stakeholders. Additionally, the Envinsa location platform's component architecture allows for rapid application development. As a result, location intelligence can be quickly extended to support a variety of business needs in multiple business units, geographies and application environments including Web services – all without specialized GIS skills.

For instance, at a leading bank in the western U.S., Envinsa powers an ATM and branch locator service that can be used in any of the bank's business units. The IT team's goal is to compete more efficiently by building a centralized solution for the whole bank and eliminate redundant GIS systems created by several business divisions. Using Envinsa, the bank's centralized location system was functional within weeks, operating within the bank's information ecosystem.

Each business unit within the bank can take advantage of Envinsa's capabilities to reach their business goals. For example, marketing can analyze customer locations relative to ATM and branch locations. The call center gains easy access to information about which products are offered at which locations. And customers can help themselves on the Web, through the phone and even from wireless Web-enabled handsets. Today, the bank's system is up and running, supporting thousands of customers, enhancing quality in customer service and eliminating the cost of managing multiple technologies.

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