MapInfo Corporation announced the availability of MapInfo PSYTE U.S. Advantage, the company's industry-leading neighborhood profiling solution completely reengineered with new, location-enhanced lifestyle and consumer demographics. Through its scientific and systematic cluster development, PSYTE U.S. Advantage enables companies to make more precise consumer buying and lifestyle behavior predictions, as well as make more insightful decisions regarding store placement, customer acquisition and target marketing.
MapInfo characterizes America via 72 all-new "clusters" or neighborhood types. Each cluster is unique in terms of key demographics, consumer behavior and location. PSYTE U.S. Advantage is the only neighborhood segmentation system that can be augmented with a company's proprietary data. MapInfo can quickly customize clusters to address a company's specific market and provide the most powerful and tailored clustering option. For example, an ad agency could use a client's transaction and location data to segment its customers into individual clusters. The agency uncovers which groups spend the most money, what cars they drive and details on lifestyle habits and media preferences. This insight translates directly into business advantages for its client.
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