REVIEWER: Steve August, director of customer analytics for Brookstone.

BACKGROUND: Brookstone is a nationwide specialty retailer, operating more than 248 stores and offering an assortment of unique and innovative consumer products that are functional in purpose and distinctive in quality and design. Brookstone also operates a direct marketing business that consists of three catalogs (The Brookstone Catalog, Hard-to-Find Tools and Gardeners Eden catalog) as well as an e-commerce Web site. Brookstone's annual corporate sales exceed $355 million.

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