Forty-two percent of organizations expect to increase spending on mobile app development by an average of 31% this year, according to a recent survey by Gartner Inc. But the average proportion of the overall application development budget allocated to mobile devices is only 10%, a 2% decrease from 2015.

The worldwide survey of IT and business leaders responsible for mobile strategy and/or custom mobile app development, conducted in September 2015, focused on understanding organizations' activities in mobile app development, covering both business-to-employee and business-to-consumer (B2C) apps.

"Demand for mobile apps in the enterprise is growing, but the urgency to scale up mobile app development doesn't yet appear to be a priority for most organizations," said Adrian Leow, principal research analyst at Gartner.

"This must change, particularly given employees often have the autonomy to choose the devices, apps and even the processes to complete a task,” Leow said. “This places an increasing amount of pressure on IT to develop a larger variety of mobile apps in shorter time frames."

The survey showed that the majority of organizations developing mobile apps are focused on custom mobile app development, rather than customizing configurable apps or building from off-the-shelf templates. Given that most development teams use custom app development for all of their apps, extending this to mobile is a natural behavior, Gartner says.

In additional, many off-the-shelf mobile apps still require significant development activity to integrate the back-end databases and applications into the mobile app front ends, the report said.

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