Organizations differ widely in their management of unstructured data. In some cases, they have spent an exorbitant amount of money to leverage some of their unstructured text data – by investing and then reinvesting in search engine after search engine – hoping to improve the relevance of retrieved information.

At the other end of the spectrum, many organizations are ignoring their unstructured data altogether, continuing to use only about 20 percent of their total data, that which is structured only, to drive their business. Others have not begun to analyze their unstructured data because they believe that data must be perfect before applying analysis to it. They are waiting to derive new insights while their competitors leap forward.

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