Today's leading financial institutions face increasing numbers of compliance issues, including government regulations and data security. CIOs in the financial industry have been on the forefront of incorporating traditional database systems, query tools and BI applications to manage the risk and compliance issues they face on a daily basis. CIOs need to comply with a higher standard of care that requires the use of internal and external data. But there is a problem. The structured BI systems developed over the past 20 years are failing; they have hit a ceiling of functionality. Traditional BI systems can't handle external data embedded in text such as people and affiliations; they simply can't capture the multitude of voices required in today's dynamically changing market place.

What can? A unified BI architecture that incorporates traditional structured data management and analysis with text analysis tools to reach the information hidden in unstructured content. This content includes emails, Word documents, RSS feeds and Web sites - all places where the voice of the customer and market are "hiding."

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