DWL announced a new version of its industry-leading customer data integration (CDI) software. DWL Customer 5.5 offers dramatic improvements for organizations seeking to comply with privacy options. A report issued this month by the CDI Institute reinforced the importance of this functionality, with 92 percent of Global 2000 respondents citing the ability to centrally manage privacy policies as a primary business driver for adopting a best-of-breed CDI solution. DWL Customer 5.5 also introduces easy-to-use administrative data stewardship tools for comprehensive customer data governance.
DWL Customer gives companies an enterprise-wide, single view of all their customers (including hierarchical views of business or corporate customers) and related data, which then allows them to better market and sell new services, while improving the customer experience. Driven by mergers, intense market competition and the need to make data management processes more efficient across large organizations, the overall CDI services and software market grew 135 percent from 2003 to 2004, according to the CDI Institute.
New privacy-related functionality in DWL Customer 5.5 includes the ability to more easily manage complex regulatory requirements for customer data. This allows for more straightforward management of customer privacy preferences, which enables organizations to better manage privacy data across business units to improve customer service.
In addition to its market-leading privacy functionality, DWL has introduced other important functions that lower the total cost of ownership of Customer Data Integration. DWL Customer 5.5 has improved integration with other applications, improved the automation of customization and extensions to reduce implementation times, and improved data quality management to reduce the cost of bad customer data.
DWL Customer 5.5 is currently available. Pricing varies according to the number of customers and product configuration.
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