Ever since businesses started embracing big data analytics, a raging debate has been going on about whether this will replace domain experts in the long run. Machine-learned-algorithms without any doubt are superior in their computing power, crunching enormous volumes of data, discovering hidden insights and enabling faster and transparent decision making. However these in no way imply that domain expertise is beginning to turn redundant. On the contrary, what we see happening is that domain expertise and big data analytics are complementing each other to make a transformational impact in multiple industries.

Let me elucidate it further with a few instances from the telecom world where man-machine collaborated approach has been quite successful in getting the decisions right.

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