There is a child in all of us who wants the latest and greatest toy on the market. You know the one; it has all the bells and whistles and can do really nifty things. You need it! You really do - at least that's what your inner child says. But do you?

This month I would like to discuss how to determine - based on what information you need and the way you use that information - the analytic tools and technologies that are the most appropriate fit for your specific needs. You may truly require the hottest tools on the market - the ones with all the power. But then again, you may not. Hopefully, by the time you reach the end of this column, you'll have a better idea of how to come up with the answer.

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