The latest buzz phrase in information management is master data management. It's yet another take on getting to that lofty goal of a single version of the truth. You may believe you already do MDM within a data warehouse or some other existing structure, and you could be right. As a matter of fact, a form of MDM is to master it in the data warehouse.

However, as information becomes your corporate asset and you wish to control and utilize it as much as possible, these forms of MDM are seldom sufficient. Likewise, the ERP promise of keeping everything in one system leads companies to think master data can be managed there. But in reality, ERP manages just the master data it needs to function and lacks governance rules to change and syndicate master data effectively.

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