AD NieuwsMedia BV, the second largest national newspaper in the Netherlands with a daily readership of more than 1.6 million, will use SPSS to better serve its customers and identify target groups more effectively.

SPSS enables AD NieuwsMedia BV to better target groups within its existing customer base for the sale of additional subscriptions. SPSS ensures AD approaches its customers at the right time, through the correct channel, and with a targeted proposal.

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