October 15, 2008 - Loyalty Lab, Inc., provider of customer loyalty and relationship marketing solutions, announced delivery of its premiere, on-demand SaaS platform for the Virgin America Elevate frequent flier loyalty program.


Looking to implement a program that sharply departed from the frequent flier programs of legacy carriers, Virgin America selected Loyalty Lab for its ability to specifically address customer loyalty and retention by leveraging the power of their world-class CRMS platform in rapid time to market.


“Loyalty Lab offered the best approach to the unique challenges we posed for the Elevate program,” said Bill Maguire, Virgin America’s CIO.“The most important being the ability to provide our frequent fliers with the ability to search the cost of any flight in both dollars and points.The project’s complexity resided in the integration of the airline’s reservation system with the frequent flier points program. We chose Loyalty Lab for the ability of their platform and team to flexibly handle the design of such an innovative system in a short period of time.”


Designed to increase customer profitability, Loyalty Lab Customer Relationship Management Suite (CRMS) achieves deep levels of customer loyalty by empowering marketers to drive higher levels of retention, frequency and customer interaction. CRMS is designed to manage large numbers of customers and multiple channels for clients such as Virgin America.

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