Belt tightening is the rule today. Companies are pulling their hair out looking for ways to reduce costs and increase or, at least, maintain profits to survive in this down market. For many, it means taking a microscope to all business processes looking for excess fat as well as cooking up new ways to wring every drop of profit from each sale. Sound familiar?

A lot of companies have discovered a simple, low-cost way to deliver a sizable boost in sales: give people real-time business intelligence. A recent survey revealed that 42 percent of companies said they expect to see revenues actually increase when end users are given access to timely data.

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