London Drugs, which operates a chain of Canadian retail stores serving more than 45 million customers each year, is moving to a cloud-based service from Demandware for its ecommerce operations, beginning with the relaunch of its Canadian online site.
London Drugs will leverage Demandware’s multichannel commerce service to integrate its Web, mobile and in-store channels.
Founded in 1945, the retailer has stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba. In addition to pharmaceuticals, the company sells electronics, computers, cameras, housewares, apparel, cosmetics and a limited selection of grocery items.
“London Drugs is dedicated to providing a superior shopping experience to customers every time they shop with us, whether it’s in one of our 75 physical stores or online,” Clint Mahlman, the retailer’s COO and senior vice president, said in a statement. “We look forward to welcoming our customers to the new Demandware-powered London Drugs revitalized online store, where they will experience improved navigation and functionality, and the ability to easily find and purchase [goods] across multiple digital channels.”
London Drugs needed a new platform that would allow customers to easily search and purchase products across channels including Web, mobile phones and tablets, while also driving traffic to its physical locations throughout Western Canada. The cloud-based Demandware Commerce provides a number of benefits and capabilities. These include a central commerce platform for developing and managing multiple branded sites across channels; the ability to deliver an exceptional online user experience and customer service; and a scalable, secure commerce cloud infrastructure.
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