REVIEWER: Andrew Steward, systems analyst for Virgin Vie At Home.

BACKGROUND: Virgin Vie At Home is a multichannel retailer of cosmetics and jewelry. Virgin Vie At Home offers customers the option of shopping at any of its 16 UK-based stores, on the Internet or at home. This direct-selling channel is incredibly successful, with in-home parties that boast sales equating to more than 86 percent of Virgin Vie At Home's total business.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access