REVIEWER: Andrew Steward, systems analyst for Virgin Vie At Home.
BACKGROUND: Virgin Vie At Home is a multichannel retailer of cosmetics and jewelry. Virgin Vie At Home offers customers the option of shopping at any of its 16 UK-based stores, on the Internet or at home. This direct-selling channel is incredibly successful, with in-home parties that boast sales equating to more than 86 percent of Virgin Vie At Home's total business.
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