March 19, 2013 – LogiXML is ditching the “XML” from its name to reflect a changing analytics landscape and attract more awareness from more business users.

With a new name starting this week, the new Logi Analytics will only consist of a “slightly different brand” to start, says CEO Brett Jackson. Jackson said that the first new Logi Analytics product will be launched by mid-2013, with a slew of new and updated products expected over the next 6 to 18 months. There is no sweeping plan to shift markets, though Logi Analytics expects more business interest and power users as it unveils more embedded capabilities in the analytics and data discovery segments. Jackson added that Logi Analytics will keep an eye open to M&A candidates, though that isn’t a front-and-center part of the rebranding. There’s also no coinciding change in how it approaches competition, according to the CEO.

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