REVIEWER: Austin Bridges, database development manager for Littlewoods Retail Ltd.

BACKGROUND: Littlewoods is a leading UK- based retailer. The Littlewoods Home Shopping division was launched in 1932; and the first Littlewoods store opened in 1937, followed by the first Index store in 1985. The company employs more than 25,000 people in the UK. The traditional agency home shopping catalogues that make up the Littlewoods family include Littlewoods, John Moores, Janet Frazer, Burlington and Peter Craig. The direct shopping catalogue is called Littlewoods Extra. Littlewoods has 118 physical store locations and 181 catalogue shops, 99 of which are located within Littlewoods stores.

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