February 25, 2008 - Lincoln Financial Distributors, Inc., the wholesale distribution and marketing arm of Lincoln Financial Group, selected predictive analytics software from SPSS Inc.


Lincoln Financial Distributors sells Lincoln-manufactured variable and fixed annuities, life insurance, long-term care insurance and investment management products through third-party financial intermediaries. Lincoln Financial Distributors is building data-driven strategies to better understand its financial intermediary customers, and optimize the acquisition, development and retention of its customers through predictive analytics.


Lincoln Financial Distributors selected SPSS predictive analytics to segment and understand its customer base, and to implement actions that can help to increase retention.


“SPSS Predictive Analytics enables our organization to interact more effectively with our customers, since we’re able to identify which interactions are most valuable to them,” said Matt Wroblewski, director of marketing research at Lincoln Financial Distributors. “SPSS software created a significant change in the way Lincoln Financial views and uses its data. We’re able to use data and analytics to make smarter and more strategic decisions that are directly tied to our business goals.”


Lincoln Financial Distributors also plans to use SPSS to build predictive models for financial intermediary acquisition, up-sell and cross-sell opportunities. The organization will be able to build analytics into their acquisition processes to target the right intermediaries with the right financial products at the right rates.

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