REVIEWER: Bill Welch, marketing systems manager for LexisNexis.
BACKGROUND: LexisNexis is the global leader in comprehensive and authoritative legal, news and business information, providing extensive online services that combine searchable access to more than 4 billion documents from thousands of sources, including the world's most respected legal publishers. For years, LexisNexis outsourced more than 2,000 mailing campaigns annually, generating more than 12 million mail pieces per year. The company wanted to reduce costs by creating a concise, up-to-date marketing database from multiple sources, including internal and third-party databases and state attorney registrations. Because of a wide range of originating applications, LexisNexis faced multiple data quality issues, including invalid addresses and duplicate names across sources. This meant that LexisNexis frequently mailed multiple pieces to the same address because there were similar records in different data sources. Bad data also led to prospect offerings going to existing customers. The company also found it challenging to target specific individuals effectively.
PLATFORMS: Microsoft Windows XP.
PROBLEM SOLVED: After an extensive search, LexisNexis turned to DataFlux to refine its customer data and help ensure that attorneys and law firms nationwide were not bombarded with duplicate or unwanted messages. LexisNexis selected DataFlux dfPower Studio, a data quality and data integration application that allows both business and IT users to manage and improve their marketing database. The results have been outstanding. With its data standardized, LexisNexis can now market to prospects and customers with much more confidence. Better data quality allows the company to mail smarter by producing compact mailings, targeting the right individual or firm with the right offer. By eliminating many unnecessary communications, reducing outsourcing and mailing costs, and managing customer data more efficiently in house, LexisNexis realized annual savings of more than $1 million per year. DataFlux also allowed LexisNexis to build better information resources about its customer base, allowing the company to create a 360-degree view of the customer and their specific needs and challenges. This ability to provide more accurate, personalized service led to improved customer satisfaction and retention rates.
PRODUCT FUNCTIONALITY: DataFlux gave LexisNexis better control over customer information. dfPower Studio was the key element that enabled LexisNexis to eliminate duplicate records, standardize customer contact data and merge individuals from various data sources onto one master database. LexisNexis marketers know they are not sending out hundreds or thousands of mailers to bad addresses and are simultaneously providing a higher level of service to clients. DataFlux also provided U.S. Postal Service with CASS verifications to ensure that each mailing goes to a valid address.
STRENGTHS: DataFlux is extremely easy to get up and running. Its matching and CASS verification capabilities work well. DataFlux technology can handle large quantities of data quickly, and product support is outstanding.
WEAKNESSES: Product updates and enhancements are very frequent.
SELECTION CRITERIA: We conducted an extensive search for a leading data quality and data integration provider with the ability to profile, integrate, enrich and monitor massive amounts of data. The company also needed a provider with excellent customer support and professional services.
DELIVERABLES: DataFlux gave LexisNexis the ability to group individuals appropriately based on multiple records and multiple databases together into one master source. The company can now append information from other data sources to add detailed and relevant legal and media information.
VENDOR SUPPORT: Support has been fantastic. Answers to questions are usually answered the same day.
DOCUMENTATION: An excellent user's guide comes with every download. Detailed white papers and training materials are available on a customer portal.
940 NW Cary Parkway
Cary, NC 27513
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