For those who have never learned how to swim, being around water can be pretty intimidating. Sure, it looks fun as you watch your friends splashing around. And it’s 95 degrees Fahrenheit outside, so you’re uncomfortably aware that the obvious way to cool off means getting in the water. Topping it off, your best friend is 30 feet out, talking to the girl you like, but you’re still too afraid to jump in. When that happens, you know it’s time for a big change.

Learn how to swim. Do it now. Not only is it a basic survival skill everyone should master, it’s also a particularly apt metaphor for learning how to leverage big data to keep your enterprise thriving and to maintain your competitive edge.

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