Latitude Consulting Group is helping the Chrysler Group score all of its dealerships throughout North America with the development of a dealer scorecard to DaimlerChrysler Mexico. This version of the Web-based scorecard completes the tool's North American implementation, joining scorecards already established for Chrysler Group U.S. and DaimlerChrysler Canadian dealerships.

The latest version of the scorecard covers all DaimlerChrysler brands sold in Mexico: Chrysler/Jeep/Dodge and Mercedes Benz as well as the sales outlets for vehicles of Mitsubishi Motors, which are exclusively sold in Mexico through a DaimlerChrysler dealer network. The tool provides dealership senior management and DaimlerChrysler Mexico corporate staff and field personnel with a graded report for performance measurements along thirty metrics spanning all business activity, from sales and marketing to vehicle finance and repair. The Mexican scorecard is also localized to display Web pages in English or Spanish, according to browser settings.

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