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Latitude Consulting Group Delivers Dealer Scorecard To Chrysler Group

  • April 10 2006, 1:00am EDT
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Latitude Consulting Group announced the development of a Web-based dealer scorecard, integrated with Chrysler Group's existing, industry-leading dealer portal, DealerCONNECT. The Dealer Scorecard provides dealership senior management with performance measurements along thirty-seven different metrics spanning nearly every business activity, from sales and marketing to vehicle finance and repair. Reported for all active dealers, typical performance measures include a total score, scores for First Fixed Visit (FFV), Service Satisfaction Index (SSI), Consumer Satisfaction Index (CSI) and other select metrics.

Dealers access the performance metrics, organized into logical categories, through a drill-down capability that allows dealers to identify areas requiring improvement or attention. The system maintains historical reports for thirty-six months, allowing dealers to measure and track their performance across time. The Dealer Scorecard can measure a total score and individual scores for select metrics. In addition, the Scorecard can then use the total to rank a dealer and compare that rank to other dealers in their group and national average.

In implementing the solution, Latitude used automated data feeds and other data warehousing techniques to ensure that information was current, accurate and could be updated quickly. The Scorecard's data management and reporting flexibility allows Chrysler Group corporate personnel to track a wide range of information and present it according to their needs. Just as dealers improve their local operations, corporate personnel can use the Dealer Scorecard to evaluate and make decisions that further improve the operation of Chrysler Group's entire dealer network.

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