Latitude Consulting Group announced the development of a Web-based dealer scorecard, integrated with Chrysler Group's existing, industry-leading dealer portal, DealerCONNECT. The Dealer Scorecard provides dealership senior management with performance measurements along thirty-seven different metrics spanning nearly every business activity, from sales and marketing to vehicle finance and repair. Reported for all active dealers, typical performance measures include a total score, scores for First Fixed Visit (FFV), Service Satisfaction Index (SSI), Consumer Satisfaction Index (CSI) and other select metrics.
Dealers access the performance metrics, organized into logical categories, through a drill-down capability that allows dealers to identify areas requiring improvement or attention. The system maintains historical reports for thirty-six months, allowing dealers to measure and track their performance across time. The Dealer Scorecard can measure a total score and individual scores for select metrics. In addition, the Scorecard can then use the total to rank a dealer and compare that rank to other dealers in their group and national average.
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