SPSS Inc., a provider of predictive analytics software and solutions, announced the immediate availability of Clementine 8.0, the latest version of its widely used data mining workbench. Building on Clementine's pioneering visual process workflow, this latest release continues the SPSS heritage of analytic innovation and commitment to an open, standards-based approach. The new features of Clementine 8.0 are based on extensive end-user feedback, introducing new capabilities for increasing productivity and deploying interactive models online.
As part of the Clementine 8.0 launch, SPSS is also introducing Cleo 2.5, a new, XML-based offering for rapidly deploying predictive models online. The Cleo deployment environment enables multiple users to simultaneously access Clementine scoring models through a simple, customizable browser-based interface. This allows business users to immediately score single records, multiple records, or an entire database on an ad hoc basis.
First introduced in 1999, Clementine's open in-database mining functionality allows many data mining functions to be performed within database environments. Clementine 8.0 extends in-database mining to include model scoring and bulk data loading, further leveraging the database's underlying performance and management capabilities. Because this capability is SQL-based, SPSS in-database mining is portable across major databases and significantly reduces data movement.
Leveraging Clementine's open systems approach within their CRM environment, Orange Communications PLC, a leading European wireless service provider in Europe, relies on SPSS predictive analytics to improve marketing campaign effectiveness while reducing customer churn. The wireless provider uses the SPSS Telecommunications Clementine Application Template (CAT), a pre- built data mining module designed specifically to address telecommunications industry business problems such as customer retention and cross-selling.
Clementine 8.0 introduces several unique features that significantly impact productivity and overall efficiency of typically resource-constrained data analysts. Large, complex data sets can be visually assessed and profiled using the data audit node, effectively reducing the number of required data exploration steps by several orders of magnitude. A streamlined data reclassification interface allows values to be rapidly condensed into smaller, more analytically useful groups. Continuing Clementine's history of advanced visualization innovations, the new cluster viewer provides a rich, intuitive visual summary of discovered clusters, allowing general business users to rapidly understand the defining characteristics of each cluster.
Clementine 8.0 is available immediately, with pricing starting at $75,000. Cleo 2.5 will be available in November 2003, with pricing starting at $100,000. For additional information, please visit www.spss.com or contact SPSS sales at email@example.com or 1-800-543-2185.
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