Lakeview Technology (Lakeview), a leader in infrastructure software for the information enterprise, recently rebranded two of its well-known availability solutions, MIMIX ha1 (formerly MIMIX V4R4) and MIMIX replicate1 (formerly OmniReplicator). The rebranding initiative is the result of recent additions to the growing list of MIMIX information availability solutions.
"Rebranding these two solutions further strengthens and enhances the MIMIX brand name recognized in the marketplace as representing trusted customer service and industry leading technology," said Terry Lewis, Lakeview's vice president of marketing. "It also brings consistency across a product line that includes MIMIX ha Lite, MIMIX dr1 and MIMIX network1," Lewis added.
Lakeview began the rebranding process with the introduction of MIMIX ha Lite, an HA solution tailored for small and medium-sized businesses. MIMIX V4R4 then became MIMIX ha1 to better distinguish between the multiple availability products. Around the same time another significant change occurred at Lakeview - the entire OmniReplicator division, which developed a heterogeneous real-time changed data replication solution for the most popular relational databases, came under the direction of the company's flagship MIMIX division.
"The two divisions have a successful history of sharing technology where applicable, and now, with Lakeview's growing spectrum of platform offerings, the time has come for us to fully integrate and consolidate our technology," added Ken Zaiken, Lakeview's vice president of MIMIX R&D. One noticeable benefit of the consolidated divisions is a single email address for support and benefits customers who use MIMIX ha1 and MIMIX replicate1 together.
Lakeview has been growing the MIMIX line of availability solutions to meet the every-changing information availability needs of its customers, as well as keeping in step with IBM technology developments. The new branding reflects the many choices of MIMIX solutions that customers now have for their availability needs.
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