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KXEN Analytics Gets PositiveFeedback for New Web Personalization Solution

  • September 11 2006, 1:00am EDT

Analyzing online behavior in real time, the PositiveFeedback managed service will serve highly targeted recommendations and advertisements to customers as they browse retailers' Web sites. Until now such technology has been the sole preserve of large companies with big development budgets.

The KXEN solution will be embedded in PositiveFeedback's online personalization service - due to launch soon - which will uniquely be sold pay-as-you-go, making the techniques available to a greater number of Web retailers.

Dubbed extreme data mining for its speed and ability to handle large numbers of variables, KXEN's technology has also earned a reputation for being easy to use. Conventional analytics can take a team of expert analysts weeks to create a single model coping with only a few tens of variables. With KXEN one nonspecialist can build a similar model in a few hours, apply it to thousands of variables and achieve results of the same or better accuracy.

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