September 9, 2008 - Kraft Foods adopted SAP AG’s SAP NetWeaver technology platform as the backbone of its information and business transformation strategy.


Kraft deployed SAP NetWeaver Master Data Management (MDM) to integrate and consolidate data both from SAP and non-SAP legacy systems, enabling increased efficiency, more effective reporting and streamlined compliance. In less than nine months, Kraft’s SAP NetWeaver MDM project rolled out data repositories to lay a foundation of comprehensive real-time data as the company embarked upon a North American rollout of SAP’s flagship enterprise resource planning product, SAP ERP.


“Unified master data is a critical component in Kraft’s global business transformation effort,” said Mark Johnson, senior director, Operations and Business Services at Kraft Foods, Inc. “Investing in technological innovations such as SAP NetWeaver MDM provides key decision-makers with reliable real-time access to master data from SAP and non-SAP solutions - transcending organizational, geographic and systems boundaries. Our teams are now able to make more effective decisions, improve collaboration with suppliers and trading partners, and more easily comply with reporting requirements. By establishing an effective master data management process, we will gain a broader view of our company’s data, streamline our SAP ERP deployment and accelerate the time to value for the new system.”


As Kraft continues an overall IT transformation to position the company for continued leadership, the use of standardized master data will enable Kraft to develop more accurate insights into customer needs and help employees make better business decisions quickly. The company is utilizing SAP NetWeaver Process Integration as the integration layer for moving foundational data into the SAP ERP application. Kraft is also implementing universal data feeds out of MDM as part of its service-oriented architecture (SOA), which allows SAP and non-SAP systems to get the data they need without building multiple interfaces.

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