September 8, 2008 - Standard Chartered First Bank Korea (SCFB) selected Teradata Corporations Teradata Relationship Manager (TRM), an analytics and marketing automation software portfolio for customer relationship management (CRM).
The software package is designed to help marketers fully leverage the power, speed and real-time capabilities of the Teradata Enterprise Data Warehouse (EDW), which is the foundation for the bank's business intelligence (BI) management system.
Teradata Relationship Manager combines marketing analytics to explore customer behavior and interests - with a range of capabilities to engage customers wherever they prefer to interact. This enables more intelligent and profitable customer interactions, matching personalized messages to banking customers at the best time and point of service. Banks typically use event-triggered customer contact, enabled by TRM, to ensure peak timing and relevance to individual customers.
"The goal of our project is to change the traditional product-push business model into a more customer-driven model. We want to deliver customized services in an effort to enhance customer loyalty and provide measurable customer value," said Yountaek Lee, general manager of SCFB's customer value management division. "Teradata's advanced technology and industry-leading expertise will help the bank to devise a more customer-driven strategy, maximize sales and build a customer-friendly brand image through closer communication."
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