Today’s organizations recognize the importance of using organizational knowledge to generate business value, whether through increased innovation or efficiency in operations. Effectively managing the organization’s knowledge has become a strategic priority for IT. According to a survey conducted by the Economist Intelligence Unit, almost two-thirds of executives believe that knowledge management and business intelligence (BI) tools are the most important technology underpinning their company’s goals.1

The term “knowledge,” for the purposes of this article, covers everything from data (raw inputs from the business environment) to information (raw data organized in meaningful ways) to expertise and insights (the meaning derived from applying information in a particular context).

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