Yes, 2014 was a big technology year for sales teams. We saw the launch of Salesforce’s Analytics Cloud, HubSpot’s entrance into CRM, and a flurry of new startups trying to change the way selling and forecasting gets done. Venture capitalists invested over a quarter of a billion into the industry in 2014 because they know technology that makes sales teams better means big value.

To me, the variety of new companies is as interesting as the number. “Make sales teams better” seems so simple, but it can range from more accurate forecasting for executives to greater productivity for reps. We can aim the power of data science to scoring leads and opportunities or to automating meeting prep and best practice discovery. It’s all about knowing more so we can take action and sell more. 

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