In today's economic environment, we are presented with incredible opportunities and devastating dangers like never before. Whether the need for intelligence is about a market, an industry, a product or service, or your competitors, reliable worldwide information is a must for a company's continued success.
Frederick the Great said it best, "It is pardonable to be defeated, but never surprised." With the information available today and recognition that competitive intelligence (CI) is mandatory, many surprises can be avoided.
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