REVIEWER: Greg Sitzman, business intelligence director at KBtoys.com.

BACKGROUND: As the online arm of KB Toys, the nation's largest combined mall-based and online specialty toy retailer, KBtoys.com offers a huge selection of popular toys, hard-to-find collectible toys and just-released video games. KBtoys.com launched the new eToys Web site (www.etoys.com) in October 2001 with a wide variety of nationally advertised toys, learning toys, video games and consoles.

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