REVIEWER: Greg Sitzman, business intelligence director at

BACKGROUND: As the online arm of KB Toys, the nation's largest combined mall-based and online specialty toy retailer, offers a huge selection of popular toys, hard-to-find collectible toys and just-released video games. launched the new eToys Web site ( in October 2001 with a wide variety of nationally advertised toys, learning toys, video games and consoles.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access