Kalido Group, the global information integration software provider announced the appointment of Gib Bassett to senior marketing manager for North America. Bassett has extensive marketing experience and more than 10 years of data warehousing, business intelligence and customer relationship management (CRM) industry experience. As part of Kalido's global marketing team, Bassett will lead the company's North American marketing efforts with responsibility for building awareness of Kalido Group and generating leads through strategic marketing campaigns. Bassett will manage all North American marketing programs including events, public relations, communications and partner campaigns. Most recently, Bassett was head of corporate product marketing for analytic customer relationship management software start-up Visual Insights, a spin-off of Lucent Technologies.
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