Jupiter Research, a division of Jupitermedia Corporation, announced the launch of its European Country Focus research service to provide companies with a unique source of essential in-depth market intelligence, backed by deep proprietary data, for the United Kingdom, France, Germany, Spain, Italy and Sweden. European Country Focus reports deepen Jupiter Research's longstanding coverage of the European market by providing detailed market forecasts and consumer survey data, along with country-by-country analysis, covering all aspects of the digital economy including broadband access, online advertising, paid content, wireless, digital television and consumer behavior. In addition, the European Country Focus service will initiate Jupiter Research's basic coverage of Central & Eastern European markets, comprising analysis, baseline population and Internet access forecasts for Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovakia and Slovenia.
"This new service provides companies with unique market intelligence that allows them to make informed business decisions grounded in comprehensive data and insightful analysis," said Jupiter Research Director and Senior Analyst Mark Mulligan. "Central & Eastern Europe are becoming an increasingly important part of the European digital economy, particularly with the expansion of the European Union, and Jupiter Research's new service will help companies identify opportunities that exist in these growing markets," continued Mulligan.
Jupiter Research's first two European Country Focus research studies, covering Italy and France, were released today. The report "Italy: Data Essentials" revealed that nearly 50 percent of the Italian population will be online by the end of 2008 (compared to 35% in 2003) and that 39 percent of Italian Internet households will have a broadband connection in that year (compared to 17 percent in 2003). The "France: Data Essentials" report found that France will rank third in Europe in gross online commerce spending in 2007, after the U.K. and Germany, with spending of EUR11.4 billion (compared to EUR3.5 billion in 2003).
The complete findings of these reports are immediately available to Jupiter Research clients online. For more information on the report or Jupiter Research's European Country Focus research service, please contact Kieran Kelly at (800) 481-1212 or email@example.com.
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